A newsletter of our insights into the world of UX research and design.
ISSUE #1, THURSDAY APRIL 12
I think we're all in a bit of shock that we are hitting tax season already we're also in shock that we're finally getting our newsletter out. Yes, 2018 is already well on its way. Many of you are just returning from Spring Break and diving back into your inbox. This newsletter looks at the question – What is Service Design, Really? We also give you some great advice if you're planning a B2B site redesign, in Sean Dolan's Short Cuts for Your UX Strategy.
This article was inspired by the ever changing landscape of the practices of UX research, CX strategy and Service Design. This article attempts to explain the differences and similarities between three very honored disciplines.
Our veteran B2B enterprise expert, Sean Dolan gives you a top-line list of "what we've learned" from years of B2B research — and focuses on understanding the edges.
Today’s products and services must deliver immediate and real value to savvy customers with complex needs. Traditional demographics and market research use focus groups and surveys to uncover broad trends and patterns. While useful, this data does little to describe the why behind decision-making
and retention. In order to get these insights, we need to conduct deeper, more meaningful research. Rapid UX research cycles can help lean or agile teams conduct user research, pivot quickly, and iterate.